BTS Negotiation and Customer Relations

The management of customer relations



  • Communicate and negotiate with customers
  • Exploit and share business information
  • Organise and plan commercial activities
  • Implement business policy.

BTS Negotiation and Customer Relations is a business course which is very much orientated towards the sale of goods and services and is characterised by a long-term cooperation with businesses. In addition to sales techniques, students will master information and communication technologies implemented in organistations. They will take an active approach towards the customer or prospective customer.

The holder of the BTS Negotiation and Customer Relations qualification is a commercial sales manager who manages the customer relationship in its entirety.

Origin of the students

French Baccalaureate graduates from any stream.


There will be 16 weeks of work experience and of the preparatory assignments there will be one preparatory day per week over the two years.

These internships can lead to one or more commercial projects within one or more companies.

Partner companies, offering internships and assignments to Negotiation and Customer Relations students: Le Télégramme, Somaintel, Toyota, Crédit Agricole, Crédit Mutuel de Bretagne, Gédimat, Ouest France, Précom, Europe 2, La poste, France Boisson, Rent A Car …

Further studies

  • DEES Marketing (Renewable Energies option)
  • A range of professional degrees
  • Professional university institute
  • Business schools

Programme of study

Subject (1st year) Hours
General Culture and Expression 3
Modern Foreign Language (compulsory) 3
Economy, Business Management and Law 6
Customer Management 5
Management of Commercial Teams 6
Customer Relations 5
Project Management 6
Modern Foreign Language (optional) 2

LE LIKès | La Salle - Quimper

20, Place de la Tourbie - 29196 QUIMPER Cédex
Tél. 02 98 95 04 86 - Fax 02 98 95 06 24

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